Brief Introduction to Communicating Responsibility

The latest buzzwords in the business world are CSR, CSR, and still more CSR. This acronym stands for Corporate Social Responsibility. It's the way the titanic conglomerates, the not so gigantic medium and even small companies try and ‘give back' to the various communities that host them. They want to improve the conditions of the location, area, or the people that reside there. We could also say, that they want to make an impact or impression on the neighborhood, so that they will be known for doing good for others, and can portray a positive appearance.

PR companies are often employed to portray a company’s good deeds and bring it to the light of the public eye, but the charitable act itself is one that the company must first decide to undertake and actually carry out before any PR spin can be generated. And unfortunately in this current economy, not every company has the luxury of time, manpower and money to give back to the community.

CSR is one of the key areas where consultants and experts have been focusing. For any corporation, regardless of size, negative publicity circulated in the press could have a huge impact on its own future, and could even cost billions of dollars in worst case scenarios. Just look at the situation with the current Oil Spill near Mexico.

Many large companies now even incorporate Corporate Social Responsibility as one of their primary objectives. Some examples include companies only sourcing Fair Trade products, creating apprenticeship schemes for unemployed workers without standard qualifications, and even training universities. The list is quite vast.

But how should a company communicate its CSR (Corporate Social Responsibility) efforts?

For those who want to know more about the best responsible companies, or want to read more advanced research, see the following information:

If you want to share your efforts, JustMeans.com is another good vehicle for sharing your CSR efforts.

CorporateRegister.com is an excellent place to submit your CSR report. It has simple and intuitive navigation - a list of reports on one side, expert reviews on the other. Also available are statistics and awards on reporting: overall a great resource that's appealing to opinion leaders and media.

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