Market research is activity which is used specifically to provide data to facilitate the making of marketing decisions - namely: product development, pricing, communication and distribution decisions. Such decisions can be classified as either ongoing, i.e. relating to the problems encountered in the continuous process of marketing a portfolio of products or services; or ad hoc, i.e. arising out of particular problems or developments.
Market research consists of a variety of techniques each of which matches a particular need;examples of such techniques include the following:
- web scanning
- monitoring trade press
- marketing feedback
- focus groups (see below)
- structured and unstructured interviews
- observation
- motivational research
- market surveys
- marketing experimentation
Market research is covered in the syllabus of ACCA and is covered by the e-books of tony.surridge.co.uk.
We recommend the tony.surridge.co.uk ACCA e-books which cover exam text, diagnostic questions and answers, mnemonics and charts in selected subjects. These provide important support for students studying the ACCA syllabus.
Friday, 19 August 2011
Subscribe to:
Post Comments (Atom)
It's important to find a quality ACCA Tuition Provider when you decide to start your studies.
ReplyDelete